This series of dust jackets was created for a collection of three conceptual books.
The series was united by a common theme: American Women Printmakers from the 20th Century. Each artist was active in the social justice and feminist movements of the 1960s and 70s and also used printmaking as one of their primary artistic media.
Conceptual Case Study: Artist Book Covers
Design Development
Each dust jacket underwent several rounds of brainstorming and editing to reach the final product. This process began with historical research and image-gathering from their bodies of work to gain an understanding of each artist’s goals and aesthetics. Once a general understanding of each artist's conceptual themes, iconography, and voice was developed, those elements were used to inform the final designs.
Typeface Selection
To unify the series, two typefaces were selected for use in all three dust jacket designs. Each artist who inspired the series was an active participant in the civil rights and feminist movements; their body of work reflected this. Protest signs from this movement, with their bold, dynamic writing style, served as a guide for the selected typefaces, while still maintaining a modern feel. The final selections were Termina and Gotham.
Color Palette Development
Using the image-gathering and research for each artist as a guide, color palettes were developed for each dust jacket that would embody each artist's most common color choices.
